Safdar has over 20 years of concept writing experience. Along with his commerce studies, Safdar always been inclined towards article writing, poetry and commercials. His experience of working at three major advertising agencies of Pakistan; Prestige/Grey, Spectrum Y&R, and Circuit/FCB has enabled him to achieve laurels for himself as well as for the organizations he has represented. Safdar’s portfolio has an extraordinary list of clients which includes Procter & Gamble, Colgate palmolive, LU Biscuits, English Biscuit Manufacturers (EBM), Habib Bank Limited (HBL), Zong, ZIL Limited, Tapal Family Mixture Tea, Tetley Tea, GSK, Wazir Ali Industries, Habib Oil Mills, Garaana.com, Agency 21, and Government of Punjab.